Element United · Growth Capital Brief · Confidential

Gold buyers and crypto buyers want the same thing.
GILD gives them both.

A $100/month membership for two audiences chasing the same hedge. It runs on infrastructure that has already verified $1M+ in tokenized assets, and a warm gold-club audience is ready for it.

Verified impact, Earth to Exchange Recurring revenue Merchant-controlled cash flow AI-run marketing
Prepared for Mitch & Mike · June 2026 · Scott Lomu (CEO, Element United) & Mark Williams (Growth & AI)
↓ The opportunity
$1M+
Carbon credits tokenized & verified on-chain
115+
Mining projects in the Stria™ ecosystem
2
Continents operational, Americas & Africa, expanding
Live
Blockchain infrastructure, products & team in place today
Figures per Element United's published company data (elementunited.earth).
01 / THE THESIS

The hard part is built. Now we ship and sell.

Element already did the hard part: verified, on-chain infrastructure for real-world assets. This round funds the two things left, building GILD on top of it and putting it in front of buyers at scale. Both are solvable and fundable.

The foundation is real
  • Verified metals, minerals & carbon, tokenized for global markets
  • A live product suite, not a whitepaper
  • GILD packages it into a $100/mo membership
The distribution is warm
  • A displaced gold-club audience in migration
  • Seminar stages committed to pitch it
  • A proven top recruiter in conversation
Where capital compounds
  • Acquisition scales as the unit economics prove out
  • A focused round accelerates a live opportunity
  • Clear use of funds, clear return.
02 / THE FOUNDATION

Built on live infrastructure.

Four production systems already verify, tokenize, and mint real-world assets. GILD is the consumer product that turns that machine into recurring revenue.

Stria
Sourcing
Stria™
Field-audited protocols certify origin and verify impact from mine to market, 115+ projects.
Alchemy
Minting · powers GILD
Alchemy™
Turns certified resources into immutable digital assets, the engine behind GILD's gold & Heirloom.
Core
Tokenization
Core™
Blockchain-verified access to resource-linked assets, utility, not speculation.
Offset
Marketplace
Offset™
A carbon marketplace built on proof, what's sold is real, what's retired stays retired.

The ecosystem's mission is verified impact from Earth to Exchange, source-certified, blockchain-secured assets, tokenized for global markets. GILD is how that infrastructure reaches a paying consumer at $100/month, with a tangible gold asset they hold in their hand and a digital asset on-chain.

03 / THE ENGINE

GILD, clean economics we own end to end.

GILD runs on a merchant account Element controls directly, so commissions are paid first, margins stay clean, and revenue is predictable from the first member. Simple unit economics an investor can underwrite.

$100 / month

$50 in physical gold from an established mint, plus $50 in digital value: token credits and a collectible Heirloom minted on-chain. A real asset they hold, and one they own on-chain.

What owning the rails gives us
  • Cash flows through Element's own processor, not the ecosystem
  • Member dollars pay gold and commissions first
  • Predictable margins and on-time payouts, what partners need to commit
  • A referral engine that turns members into distribution

Distribution already assembling, not a cold start

Gold-club migration

A precious-metals membership community recently wound down (thousands of members, per partner estimates). They already buy gold on a subscription, exactly GILD's buyer.

A proven recruiter

The former #1 earner in that community is in active conversation to build GILD with Element, capable of thousands in the first months.

Seminar stages

Multiple seminar companies have agreed to pitch GILD live to warm, room-sized audiences.

Fulfillment partner

An established mint already knows this exact program and audience, the gold half is de-risked on day one.

04 / THE GROWTH MACHINE

Partners start it. A repeatable engine scales it.

Partners and stages get GILD off the ground, but that leg is finite. The second leg is an acquisition machine we own and measure, where every dollar in produces a tracked, recurring subscriber. That's what this round builds.

The revenue flywheel: how a marketing dollar compounds

SPENDads · content ACQUIRE~$100 / member SUBSCRIBE$100 / mo MRR MARGINfunds growth REINVEST+ referral loop Each turn funds a bigger next turn, payback in ~2 months, then it self-feeds.
Partner-only growth
  • Rides on others' goodwill and timing
  • No way to buy a member on demand
  • Hard to forecast or plan against
With the owned engine
  • Ads → landing → webinar → recurring subscriber
  • Spend $1, return $2+ on a known schedule
  • Growth you can forecast and fund

The system, end to end: what we build

Each stage is a real asset we build, measure, and improve. AI lets a small team produce and test all five at once.

STAGE 01
Reach
Paid + organic creative to cold & lookalike audiences
Own gold monthly →
STAGE 02
Landing
Pages that make gold + crypto click instantly
STAGE 03
Pitch / Webinar
The story that converts a visitor to a believer
STAGE 04
Checkout
Simple, fiat-friendly $100/mo subscription
$100/mo
PHYSICAL GOLD + DIGITAL ASSET
STAGE 05
Retain & Refer
Member experience + referral keep MRR compounding
Monthly gold drop
Community access
Refer → earn

Four channels into one funnel

Distribution comes down to four moves. We run all of them into one measured funnel so nothing leaks.

Paid
Buy attention

Meta + Google ads. The scalable, on-demand growth lever, dial spend up as economics prove out.

AI ships dozens of creative variants weekly to find winners fast.
Organic
Earn attention

Founder + brand content across social. Compounds trust and lowers blended CAC over time.

AI turns one idea into a week of platform-native posts.
Direct
Reach out

Targeted outreach to gold + crypto communities and lists. High-intent, low-cost early members.

AI drafts + personalizes outreach at scale, gated for compliance.
Partner
Borrow audience

7K migration, seminar stages, top recruiters. The warm leg already in hand, feeds the same funnel.

AI equips every partner with on-brand, ready-to-run assets.

Unit economics: what we prove first

~$100
Cost to acquire a subscriber
$100/mo
Recurring revenue / member
~6 mo
Modeled retention (conservative)
~2 mo
Payback window
PAYBACK: $100 CAC recovered, then profit
Mo 1–2 · recover CAC Mo 3–6+ · margin compounds

At a conservative 6-month life, a member returns ~$600 in gross revenue against ~$100 to acquire, before referrals or tier upgrades. We underwrite to the 3:1 healthy-ratio minimum and treat anything above as upside.

Grounded in benchmarks: consumer-subscription CAC runs $70–135 per subscriber; a healthy LTV:CAC is 3:1+; monthly churn runs 5–12% (our ~6-month life sits at the conservative end). Sources: Phoenix Strategy Group, Geckoboard, Eightx (2025–26). Element's own figures are targets to validate in the 90-day test below, not claims.

The ramp: members to $1M/mo by year-end

$1M$750k$500k$250k$0 JulAugSepOctNovDec 0.4k1k2.5k4.5k7k10k $1M / mo Members (lime) → MRR (gold) · target scenario at $100 tier, not a forecast

The proving plan, we don't flip a switch and spend $100k

Weeks 1–4 · Stand up

Build the pipeline

  • Live page, checkout, tracking wired end-to-end
  • First ad creative + webinar shipped
  • Partner assets in market
  • Small, deliberate test spend
Weeks 5–8 · Prove

Find what converts

  • Read real CAC, conversion, stick-rate data
  • Kill losers, double the winners
  • Lock the message that makes it click
  • Confirm $1-in / $2-out at small scale
Weeks 9–12 · Scale

Pour fuel on proof

  • Scale spend into proven economics
  • Activate partner + seminar distribution
  • Referral loop compounding
  • Forecastable monthly growth

The capital buys this proving period, the runway to turn "spend $1, make $2" from a hypothesis into a measured, repeatable fact. Once proven, every additional dollar of spend is a known-return decision, not a gamble.

05 / THE AI LAYER

A small team running like a big one.

AI enablement is the multiplier under all of it. The same small headcount ships a full marketing operation, an efficiency play as much as a revenue drive.

Creative at volume
  • Ads, pages & pitch assets in days, not weeks
  • Test more angles, find winners faster
  • Every channel fed without new hires
Operations on rails
  • Contracts, onboarding, member comms drafted with AI
  • The team's time goes to growth, not paperwork
  • Partner kits generated on demand
Decisions with data
  • Funnel + spend dashboards keep every dollar accountable
  • The machine flags what to scale and what to cut
  • Compliance guardrails built into every workflow

"Think of me as a marketer first, using AI enablement across the whole team. It's an efficiency play as much as a revenue drive."

MW
Mark Williams
Growth & AI Enablement
06 / THE CATALYST

A visibility moment is coming. We want a real product ready for it.

Expanded exchange access and trading activity are progressing. The opportunity is to have a revenue-generating product and an engaged community in place when broader attention arrives, so it meets substance, not hype.

What's developing
  • Expanded exchange access & trading activity in progress
  • Greater market visibility for the ecosystem
  • A window where new attention flows toward Element
Why GILD makes it matter
  • Having GILD live by then gives new attention something real to buy
  • A growing member base = an engaged, active community
  • Substance behind the visibility, not promises ahead of it
DISCLAIMER: This brief describes an operating business and its growth plan. Nothing here is an offer to sell, or a solicitation to buy, any token, security, or investment, and nothing here is a promise, projection, or guarantee of token price, financial return, or profit. Digital-asset references describe ecosystem activity only. Membership value centers on the physical gold and product a member receives. Figures are illustrative management estimates, not forecasts. Prospective participants should rely solely on formal offering and legal documents and seek independent professional advice.
07 / THE ASK

A focused growth round to capture the window.

$300K
Growth round · clear use of funds

Deployed against one priority: scaling GILD. A single, focused round lets the team execute at speed against a defined plan, with milestones an investor can track.

45% · Acquisition engine
30% · Launch & ops
25% · Distribution activation
Ads, pages, creative testing to scale proven economics Merchant, checkout, member experience live Activate the warm migration, seminars & recruiters

Scale the acquisition engine

Fund the ads, pages, and testing that turn proven $1-in / $2-out economics into volume.

Launch GILD fully

Merchant account, checkout, and member experience live, converting from day one.

Activate distribution

Light up the warm channels already in hand: the gold-club migration, seminar stages, and top recruiters.

The return is a recurring-revenue membership business with proven acquisition economics, warm distribution activated, and a clear line to $1M/mo, executed by a team that ships far above its size.

08 / WHY NOW

The foundation is built. The buyers are waiting.
Now we ship GILD and scale.

  1. The product is designed and differentiatedGold + crypto + digital at $100/mo, on live infrastructure, with clean owned economics. The build is the next step, not the risk.
  2. The distribution is warm and waitingA displaced gold-club audience in migration, a proven recruiter, committed seminar stages, an established fulfillment partner.
  3. The growth engine is ready to turn onA measured ads-to-subscription funnel and AI-run operations, the only missing input is runway.
  4. The window is openRising ecosystem visibility makes shipping GILD now the difference between catching the moment and missing it.
Element United Element United · Confidential growth-capital brief · June 2026 · Scott Lomu & Mark Williams. For discussion purposes only, see disclaimer.